"Christian constantly brings brilliance, creativity and a deep sense of integrity to everything we have done together. What more could you ask for?"
- John Seely Brown

We Help You Grow

We advise established thought leaders on ways to build and enhance their attention platforms - by using our ecosystem mapping technology and analytics.

We help start-ups and non-profit institutions grow through product, service, and marketing innovations. We also provide brand activism and strategic advisory services for senior executives.

A partial list of our clients includes >>

Corporate: Strategyn, Deloitte Center for the Edge, Physician Leadership Institute, Center for Transformation and Innovation, Knowledge Kinetics, McMann & Ransford, Penguin Books USA, Oracle, BMC Software, Price Waterhouse Coopers, Sun Microsystems, Patricia Seybold Group, Red Hat Linux, SUSE, Bechtel, Mobil, Exxon, Shell, Compaq

Individuals: John Hagel, John Seely Brown, Anthony Ulwick, Philip Kotler, Tom Davenport, Stuart Hart, Marshall Goldsmith, Laurence Haughton, Larry Prusak, Vijay Govindarajan, Dean McMann

Academia: Emory University, Thunderbird, Babson, UCLA, Dartmouth, Michigan, Harvard, University of Houston, Harvard University, University of Vermont, and more.

Start-Ups: Neural ID, Mezeo, Danube, Enterprise Informatics, Compliance Spectrum, Alertlogic, JME Software, Scalable Software, Neon Enterprise Software

Entertainment: Steel Pulse

Self-Help: The Work of Byron Katie, Cain Carroll, Radiant Awakening

Non-Profit: Enterprise for a Sustainable World, Solar Electric Light Fund, International Fund for Africa, Partners In Health, Hold On [4 Haiti]

(At one time, over 80% of the Harvard Business Review bloggers were our clients; we have ghost-written several books, articles, and blog posts for our thought-leader clients.)


Brand Activism book


Does business have an obligation to step up when government isn't doing its job? What happens when businesses and their customers don’t share the same values? Or, for that matter, when employees of a company don’t share the same values as their executives? Welcome to the world of Brand Activism.

Here are a few articles by Philip Kotler and myself >>
 Finally, Brand Activism! with Philip Kotler
- Brandshaming: The Kids vs. The NRA with Philip Kotler
The Social Purpose of Business: Brand Activism as a CEO Imperative with Philip Kotler
- The Future of Brand America: Lessons from the Super Bowl and Beyond with Philip Kotler

see also:



John Seely Brown is a visiting scholar at USC and the independent co-chairman of the Deloitte Center for the Edge. Previously he was the Chief Scientist of Xerox Corporation and the director of its Palo Alto Research Center (PARC). Today, he's the Chief of Confusion! JSB blogs on the Harvard Business Review blog and on BusinessWeek. We manage his newsletter as well.



John Hagel III is the co-chairman of the Deloitte Center for the Edge.Previously he was the global leader of McKinsey & Co.'s Strategy Practice and the founder of its Electronic Commerce Practice in Silicon Valley.

We also manage Hagel's edgeperspectives blog. John also blogs on Harvard Business Review and BusinessWeek. We manage his newsletter.


Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth. He has been the chief innovation consultant for General Electric for two years.

VG posts on the Harvard Business Review blog as well. In addition to ghostwriting services, we created and managed his newsletter on innovation and execution.


Tom Davenport holds the President's Chair in Information Technology and Management at Babson College. His books and articles on business process reengineering, knowledge management, attention management, knowledge worker productivity, and analytical competition helped to establish each of those business ideas. He blogs at the Harvard Business Review. We manage his newsletter.


Tamara J. Erickson has authored the books Retire Retirement, Plugged In, and What's Next, Gen X? She is the co-author of four Harvard Business Review articles and the book Workforce Crisis.

She blogs at the Harvard Business Review. We managed her newsletter as well.


The following is an example of the online ecosystem for JSB, John Hagel, and Deloitte. We manage their ecosystem positioning and strategy.



















We provide strategic consulting services - marketing, innovation, brand activism, and ecosystem strategy - to large businesses, institutions, and non-profits.

For Strategyn and Anthony Ulwick, we designed a thought-leadership campaign that helped them expand and grow against the competition. We published his book Jobs to Be Done: From Theory to Practice.

We built with Philip Kotler.

For healthcare consultant Mo Kasti, we built the leading website and blog on physician leadership

For professional services consultant Dean McMann, we built a business site, as well as the leading blog on customer intimacy

In 2013, our client Steel Pulse (the legendary reggae band) surpassed in key traffic metrics as measured by an independent third-party

For author and consultant Doug Smith, I manage his website at - he is the director of executive education at the Columbia School of Journalism.

For CEO adviser Marshall Goldsmith, we setup and wrote his first blog, until he got picked up by HBR.  His latest book hit #1 in Amazon Business.

We also setup Larry Prusak's site.

For author/consultant Francis Cholle of The Human Company, we redesigned his company website and set up his blog and newsletter

At Emory University we set up and manage The Emory Marketing Institute; and an online leadership forum for the executive education department

We've helped several other universities as well, including Thunderbird, UCLA, Babson College, and the University of Houston, Emory University, Dartmouth, Michigan, Harvard, University of Vermont, and more.

At the Solar Electric Light Fund we redesigned their site and blog - Director Bob Freling received the King Hussein Leadership Award at the Aspen Institute (previous recipients include Bishop Desmond Tutu and Mohammed Yunus)

At BMC Software we built seven community, thought-leadership sites on topics such as quality of experience, database performance management, security, strategy, service level management.

For Byron Katie we re-designed her site, along w/ her blog and her institute site. We also managed her newsletter marketing program.

For Mezeo Software we managed a blog and newsletter for CEO Steve Lesem

For consultant Gaurav Bhalla, the former Sr. VP of Innovation for TNS Global, we started a blog and built his business site

Contact Us

What They Say


"Christian Sarkar is a master at using online media to generate a strong return on marketing spend. He provides a rare combination of design for usability skills and clear understanding of the economic levers driving marketing performance. His unique approach to Double Loop Marketing™ builds upon the virtual community concepts I outlined in Net Gain. Christian brings proven experience in helping vendors cost-effectively find and convert prospects to customers... and then building in the feedback loops to rapidly improve performance over time."

John Hagel III, co-chairman, Deloitte Center for the Edge, formerly global leader of McKinsey & Co.'s Strategy and Electronic Commerce Practices


"Christian Sarkar constantly brings brilliance, creativity and a deep sense of integrity to everything we have done together. What more could you ask for?"

John Seely Brown, Chief of Confusion
formerly Chief Scientist of Xerox Corporation and the Director of Palo Alto Research Center (PARC)

picture"Christian Sarkar's unconventional techniques are based on sound marketing principles. Don't be fooled by the apparent simplicity of his techniques; few people know online business as well as this..."
Raj Srivastava,
Provost, Singapore Management University; formerly Roberto C. Goizueta Chair in Electronic Commerce and Marketing, Goizueta Business School, Emory University

"Christian Sarkar does a brilliant job of crafting pragmatic and effective web presences and web marketing efforts for his clients. He knows what it takes to establish a web identity, build content, drive traffic and all the million little details that distinguish his services as among the best available today. Last but not least, he's a pleasure to work with and to learn from."
Douglas K Smith,
consultant, author, innovator

Lately we have discovered one Christian Michael Sarkar .... His Double Loop Marketing aids intelligent companies to use brainwaves to sell their wares and services to the many knowledge professionals who have real disposable income in the great out there. You can read about his Double Loop services. In fact, Sarkar thinks "Shooting Birds and Catching Fish" is a perfect explanation of what Double Loop is all about. His marketing process, when linked with very substantive content, can increase your pool of qualified prospects by more than 300%.
William Dunk,
William Dunk Partners, Inc.

"Christian is a source of great ideas. His enthusiasm is second only to his knowledge about how to get attention in the marketspace. If you need quick results, hire him ASAP."
John Tammaro,
former SVP, Masius, New York; former Sr. Strategy Manager, General Electric

"Christian's uniqueness lies in his ability to bring fresh perspectives to familiar issues, to quickly identify and analyze emerging issues, and to distill the results into clear, concise observations. I have seen Christian apply these attributes in the broadest range of subjects, from market trends in the chemical industry to employee communications..."
John Gersuk,
Manager of Public Affairs, Bechtel Group