"Christian constantly brings brilliance, creativity and a deep sense of integrity to everything we have done together. What more could you ask for?"
- John Seely Brown
We are an independent business strategy & consulting company, founded by Christian Sarkar.
Our services were born in the world of strategy and have grown to encompass the following:
- Leading authority on Double Loop Marketing™ and techniques for optimizing online business performance.
- Leading expert in mapping online social and business networks and ecosystems for competitive intelligence and market research in public and private sectors.
- Deep experience with implementation of online community and blogging platforms that broaden reach, accelerate conversion and reduce cost of marketing programs
- Broad expertise with Internet technology platforms and tools
- Developed and led various Internet-based projects [market-mapping, consulting, business development and optimization, knowledge management, and demand-generation]
We help CEOs and senior executives develop and implement strategies and tactics - by challenging assumptions and questioning traditional corporate habits.
We provide catalytic facilitation and field workshops for companies looking to improve their innovation capabilities.
What They Say
"Christian Sarkar is a master at using online media to generate a strong return on marketing spend. He provides a rare combination of design for usability skills and clear understanding of the economic levers driving marketing performance. His unique approach to Double Loop Marketing™ builds upon the virtual community concepts I outlined in Net Gain. Christian brings proven experience in helping vendors cost-effectively find and convert prospects to customers... and then building in the feedback loops to rapidly improve performance over time."
John Hagel III, co-chairman, Deloitte Center for the Edge, formerly global leader of McKinsey & Co.'s Strategy and Electronic Commerce Practices
"Christian Sarkar constantly brings brilliance, creativity and a deep sense of integrity to everything we have done together. What more could you ask for?"
John Seely Brown, Chief of Confusion
formerly Chief Scientist of Xerox Corporation and the Director of Palo Alto Research Center (PARC)
"Christian Sarkar's unconventional techniques are based on sound marketing principles. Don't be fooled by the apparent simplicity of his techniques; few people know online business as well as this..."
Raj Srivastava, Provost, Singapore Management University; formerly Roberto C. Goizueta Chair in Electronic Commerce and Marketing, Goizueta Business School, Emory University
"Christian Sarkar does a brilliant job of crafting pragmatic and effective web presences and web marketing efforts for his clients. He knows what it takes to establish a web identity, build content, drive traffic and all the million little details that distinguish his services as among the best available today. Last but not least, he's a pleasure to work with and to learn from."
Douglas K Smith, consultant, author, innovator
Lately we have discovered one Christian Michael Sarkar .... His Double Loop Marketing aids intelligent companies to use brainwaves to sell their wares and services to the many knowledge professionals who have real disposable income in the great out there. You can read about his Double Loop services. In fact, Sarkar thinks "Shooting Birds and Catching Fish" is a perfect explanation of what Double Loop is all about. His marketing process, when linked with very substantive content, can increase your pool of qualified prospects by more than 300%.
William Dunk, William Dunk Partners, Inc.
"Christian is a source of great ideas. His enthusiasm is second only to his knowledge about how to get attention in the marketspace. If you need quick results, hire him ASAP."
John Tammaro, former SVP, Masius, New York; former Sr. Strategy Manager, General Electric
"Christian's uniqueness lies in his ability to bring fresh perspectives to familiar issues, to quickly identify and analyze emerging issues, and to distill the results into clear, concise observations. I have seen Christian apply these attributes in the broadest range of subjects, from market trends in the chemical industry to employee communications..."
John Gersuk, Manager of Public Affairs, Bechtel Group