Double Loop Marketing™ is an ecosystem marketing consultancy. We map the ecosystem you compete in, build the platform that earns attention inside it, and help create new forms of regenerative value.
Founded and led by Christian Sarkar. Clients include start-ups, Fortune 500 companies, universities and NGOs.
Regeneration strategy for organisations, communities and places, drawing on the frameworks of the Regenerative Marketing Institute.
Where you compete, who holds the attention there, and which position is actually open. Mapping and analytics first, opinions second.
A blueprint for the attention platform: what to publish, where it has to appear, and how a reader becomes a customer.
The CEO is the brand guardian. We help them form a position worth holding and carry it to employees, customers, investors and analysts.
“His unique approach to Double Loop Marketing™ builds upon the virtual community concepts I outlined in Net Gain.”
Co-founded with Philip Kotler and Enrico Foglia
Co-authored with Philip Kotler
Launched with Philip Kotler
With Vijay Govindarajan, Dartmouth
For John Hagel III and John Seely Brown
Now ranked #1 Green MBA, The Princeton Review
Our founder’s newsletter covers the ideas and innovations shaping our world. We won’t share your name with anyone, ever.
Tell us the ecosystem you want to compete in. We reply to every note, usually within two days.